Yet another sexy Rufskin Denim Swim - The Reed !

What a work of art by Rufskin!  Could stare at this all day long and not get tired of it.  Roman style swim-underwear. Faux-fly, waistband with belt loops, back yoke to look like your favorite jeans. Front lined.

Gregg Homme Jewels String

Shine bright like a diamond with Gregg Homme’s Jewels collection. Made from 85% Polyamide and 15% Elastane this unique design features a pouch that encompasses all your gems, an adjustable elastic cord wraps around the waist and is held together by a silver toggle clasp.  The rare decorative jewels lace the front of the waistband insuring that your treasures stand out.

Hot Guy Friday

Fall/Winter 2013

Summer is barely here, but in the fashion industry it's already over.  So here is a little inspiration if you want to stay ahead of the trend.  Check out the Louis W collection with re worked leather jackets -  from motorcycle jackets to bomber jackets and everything in between. 

NEW - Malebasics Hound Jockstrap

The Prince of Wales”: The quintessential masculine pattern. Commonly known as the Houndtsooth, it has its origins on the garments used by Scottish shepherds. Then popularized by Edward VIII, Duke of Windsor and Prince of Wales, it was adopted by upper classes as a symbol of status. During the 20th Century, designers like Christian Dior, Moschino and Chanel have used the pattern in their collections. As the geometrics are coming back this season, what pattern could be best revived if not the Houndstooth? Malebasics decided to go ahead with a Classic as they felt that it was time for the Prince to make it all the way to your underpants but this time, oversized!

Celebrate Summer - get an extra 20% off with the promo code

Get an extra 20% off most items with the code:  Summer20 at checkout.  This is the best time to get all your summer swimwear, shirts and shorts .

Rufskin Serenio Jacket - brand new !

The classiest jacket from Rufskin's latest denim line, this blazer strikes a perfect balance between casual and elegant. The collar-less single breasted front closes with three Rufskin branded metal buttons. The line is sleek and the sleeves aren't too full. The edges are bound in bias for a clean look and the front panels are faced with sport mesh. Also features front patch pockets and a single button opening at the wrist for an easy rolled up look.

Gregg Homme Combat Singlet

The Army fascination of this COMBAT Wrestling Singlet by Gregg Homme is largely due to the successful fusion of a man’s instinct to fight and this masculine by design stretch tie-dye pattern.  Made from 92% Polyester and 8% Spandex, this one piece is a collaboration of one’s desire to feel masculine yet sexy in any position you may find yourself in. The soft black mesh and black piping trim around the pouch blend well with the Army fabric and rubber sleeveless straps. The pouch also includes a front center half-seam and Gregg Homme signature sewn onto front center.

Upper Chest excercises - perfect to sculpt your body for summer

                           Work out your upper chest, and wear all your favorite shirts with confidence !

Hot Guy Friday

Good Devil Zoom Thong

Junk performance at its maximum. The Zoom Thong by Good Devil, will transform your package like no other enhancing underwear ever has. The Zoom series takes the boys to new heights, literally, because it lifts your package up and forward – this pronounced difference under your belt is seen even through your pants. So get ready to turn some heads!

Rufskin El Toro Denim Vest

Show off your arms with this hip sleeveless jacket made from durable bull denim. It features a band collar, front flap pockets and an unfinished edge around the armholes. Features Rufskin branded hardware, and coolness to spare. This looks equally great worn with or without a shirt underneath.

Ginch Gonch underwear on sale !

Ginch Gonch was born from the rebellion against the dull, colorless underwear endured by most people, and has quickly become one of the fastest growing premium lifestyle brands internationally. It was the first of its kind to successfully combine humor and sexuality with funky, fashion-forward designs, and has completely reinvented the underwear industry through the unconventional ways it sets the trend for the rear end.

N2N Pride Sheer Pants - sexy!

These sexy mesh pants come in 6 great colors - find them in the N2N Bodywear section, and collect them all !

It's the accessories that really make the outfit

Exclusive denim necklace with chrome "D" ring and leather strap. RUFSKIN branded rivets and flag label. 

BWET tamariu Swim Shorts

For those who prefer a more more conservative look at the pool or the beach, try the BWET Tamariu Swim Shorts

Hot Guy Friday

Evolution of men's underwear

What a luxurious towel!! Rufskin Costa Brava Towels

Luxurious cotton terry towels in white perfect for the gym, beach, pool or spa. Contrasting chambray trim and RUFSKIN Catalanoia embroidered logo in gold. Two-pack of small towels or one large towel.

ZAKK Low Rise Boxer Brief at an unbeatable price

Microfiber low rise short boxer brief with ZAKK sport waistband now only $18.00

2(x)ist now available at PacificJock

A modern, low-rising Trunk engineered with 2(X)IST Wicking Tech and featuring square-cut legs and an Original Contour Pouch for support and boost. Check out all the other awesome 2(x)ist items.