How could you not love this tank top - No Doubt by Gregg Homme

The NODOUBT collection Tank is made from an easy-breathing and ultra-soft mesh-net fabric that feels great against the skin. Made from 88% Polyester and 12% this tank will give off the illusion that you are baiting those around you with your scrumptious abs. This tank features a silicone-effect binding on the chest, armholes and side seams, as well as along the upper shoulders and torso for profile definition, and a Gregg Homme signature tag sewn on the upper back.

Jack Adams Rubber Shadow Jockstrap

The rugged Jack Adams Shadow Jockstrap makes a definitively masculine statement. It has a full pouch covered in a leather-like panel and a bold zipper front opening. Made from thick soft Cotton fabric, this jock has a wide two-inch waistband and a drawstring, providing excellent support and a tough look.

Hot Guy Friday

Brume Transucent Tank Top

Named for the French word for mist, this is an oversized tank top made from super-lightweight and translucent nylon rip-stop fabric, great for layering or for proudly showing off your physique. The neckline and armholes are edged with opaque binding while the hem is finished a few inches longer in the back. A single branded eyelet on the side seam discreetly declares this unique top as a Rufskin original.

BLAM !! Brand New Biker Shorts by Rufskin

These bike shorts have a chic design which combines shiny and matte nylon spandex fabric that dries quickly and holds it shape well during highly active workouts. The arching panel which extends up the right leg and tapers at the yoke features a splash of contrasting color layered under fine mesh. The elastic waistband is fully enclosed and is finished with a branded eyelet detail, identifying them as genuine Rufskin.

Intymen Stripes Swimsuit

Love this low rise cut swimsuit with drawstring.  Draws your attention front and center !

Gigo bubbles boxer on sale

This awesome boxer is on sale now!  Limited sizes available - hurry before all are gone

Hot Guy Friday!

Awesome chest workout !

Rufskin Mirage Side Zippered Vest - so sexy!

A distinctive fitted vest constructed from sporty fabrics, but with a dressed up look. Sublimation technology is used to print the front with photographic art, taken in the southern California desert. The back is made from stretch mesh making for a snug but flexible fit while the double headed zipper on the side makes it easy to put on and take off. The ribbed v-neck and bound armholes are designed so that it can be worn with or without a shirt.

Check out the new Rufskin Ponti swimsuit

A classically full-cut sunga swimsuit featuring a striking, multi-colored retro art print on the front. The back side is made from a shiny, black, wet look spandex blend and the suit is fully lined. The drawstring waistband is punctuated with branded eyelets, subtly declaring this stunning piece as an authentic Rufskin original.

Happy St. Patrick's day!! Lucky sale on now !

Do you recognize King David McIntosh?

Rufskin model David McIntosh really is the King.  Look at those bulging muscles!!

Brand new swim collection from Rufskin now available - meet Phoenix

While the design of these swim trunks is understated in their classic square cut shape, the color combinations are anything but. Bold pairings of vivid colors make these a perfect choice for the man hoping to turn heads at the beach or poolside. Featuring our new signature layered waistband in a contrasting hue, faux fly, and drawstring with branded eyelets.

Hot Guy Friday - Black & white version

A little sheer underwear never hurt anyone!

Sheer brief with soft elastic band, with cotton/spandex front pouch. Bridge cut front design.  Rufskin exclusive.   Great price - get them before they are gone !