2010 - what a year ! We had our ups and downs - the economy, the weather and the Winter Olympics here in Vancouver. Images like this one above will stay with all of us here in Vancouver forever - what a blast !!
There is just something very sexy about an athletic jock with a wide waistband and a large pouch - it takes me back to the good old college days, seeing those hot buff football players in the locker room, and McKillop jockstraps remind me of just that.
The Ombro shoulder harness that came out a while back is still one of the most popular styles from Rufskin. It is available in black or white in two sizes. It is very versatile and it looks great over shirts, or without a shirt of course!
For those of you who do not live in Canada, the UK or several other countries where Boxing Day is observed here is what it all means- Boxing Day is primarily a shopping holiday and one of the busiest retail days of the year, much like Black Friday in the USA. 
The Joe Snyder Running Short is the sexiest short on the market. A sleek, tight fit that stretches and gives where you need it, it also has a high leg cut that starts at the waistband.
1) Budget - everything from your expenses to gifts will add up this season and budgeting is the key to staying on track.
This has been the year of the men's thong! The top sellers for men's underwear have almost all been thongs. The super popular Torrid thong is now back in stock in all colors, so check it out and get thonging!
This Brady football inspired style jean is yet again a hot seller, it is so masculine and yet so sexy, everyone will compliment you when you wear it. Check out this great video of a photoshoot for fantasticsmag featuring lots of great Rufskin clothing, and lots of skin !!
We know you have all been naughty and this amazing Hercules Boxerbrief is just that. Don't forget that we have a Christmas sale on right now, so it's the perfect time to get this boxerbrief and be naughty. 
For all those of you who like HOT tops, and we know there are lots of you out there, check out the great selection of Rufskin tops and jackets, like this awesome Italo Corduroy Jacket. 
The Brazil Jocks were one of the most popular Andrew Christian underwear designs, and we still have a few left. Get them now while supplies last. 
Have you tried on a Kilt? The new Gregg Homme Kilt Thong is a super playful garment that is sexy and fun, featuring a thong back and a plaid kilt front that comes in two great colors. 
With an ornate and luxurious paisley motif that perfectly accentuates the cut and style of its quick-drying fabric, the Bandana collection Brazilian cut brief also showcases a front pouch with enhanced stitching, a fucntional drawstring and green metal eyelets, as well as a practical right-side pocket featurin the signature 3G logo. 
The Benoit Travel Jeans have been very popular this season, and for good cause. These pants not only look sexy, but they are very comfortable, and totally easy to put in your carry-on for when travelling. 
We get many requests on a daily basis for more selection of XL and XXL underwear, and now we are happy to sell a nice selection of Undergear underwear in these sizes. More will be available soon!
Rufskin launches yet again another pair of sexy vintage western jeans. The Canyon Jeans have 
The Net Pouch boxerbrief is a light weight sheer underwear which will definately get you noticed. It feels like you are going commando, but better :)
The Activ collection is made with the active man in mind, featuring unique soft and comfortable micromeryl blend fabric and great designs. This unique butt lifter jock also has a support system inside to lift and support your package as well as your butt - double action !!!! Check out this and other great Gregg Homme items. For those of you who wanted to see more of Rufskin model Matt, here is he working out.
RUFSKIN's signature jock-strap with lace-up back. Super soft 100% genuine leather!! There is nothing like wearing a great fitting pair of genuine leather underwear under your jeans. This jockstrap in leather will support you, as you feel the leather against your package. 
Check out the new Rufskin Kelly Sport Leggins. They are made of nylon/spandex with contrast back yoke and waist band with draw cord on the side. Perfect for all your athletic needs and they are even good to wear under your jeans in cold weather.
For those that like the attention, the Bullet Trunk is sure to deliver. The classic pouchy design coupled with the shimmering, silver fabric captures the light of every curve. One of our favorite N2N swimsuits, and it really does look so much better wet!
Gentlemen, start your engines for the fast-paced RACER collection from 3G, which is sure to quicken heartbeats with its sleek, streamlined design inspired by auto racing. 
Our favorite photo of the month, courtesy of DNA magazine. This is their hunky model Todd in the Rufskin Conrad Corduroy Pants. Yet another great chest workout video, check out the chest inflation the end of the video compared to the beginning.
Mckillop U/W CLASSIC 3.0 POUCH is a low cut collection designed with a large expandable pouch that enhances your natural movement; provides essential support and extraordinary lift. The sheer, breathable mesh, cups and holds you in place with an optional support ring to avoid unintentional slips.For all you Giants fans out there, and for all you thong fans out there (and we know we have lots of those!), check out this Zoolander style video.
The bad-ass BANDITO collection from Gregg Homme is so unapologetically sexy, it borders on illegal - being called a fashion criminal is practically a compliment! Made from a lightweight leather-like fabric that clings comfortably to the curves of your body, the BANDITO collection features a laser-cut high-precision mesh window in your choice of themes. Underwear News Brief previews some of the hot underwear, swimwear and tops from Gregg Homme and 3G Actualware that will be available soon at PacificJock.com
You know the sexy Matt Schiermeier from the many gorgeous photos of him wearing Rufskin clothing, but here is a rare find of this hunk in torn jeans and Andrew Christian underwear. 
Ami Sanzuri Star swimwear. Unbeatable price for a sexy bikini cut swimsuit. Features a red star print on the front. Soft, comftable material that beautifully hugs all the important parts of your body.
On the 11th hour of the 11th day of the 11th month, Canadians pause to remember the thousands of brave men and women who gave their lives in the First World War, the Second World War, the Korean War, the Afganistan War and the many peacekeeping missions that Canada has proudly participaed in. Lest We forget !For all you Gleeks out there, this must be the most romantic moment of Glee ever, the facial expressions say it all. Kurt is getting a new boyfriend! And if you have not seen Glee before, now is the time to start. By the way, the guy singing in case you do not recognize him is Darren Criss - can't wait to see more of him in next week's episode
We definitely like our jocks here at PacificJock.com, and when we saw the quality and style of McKillop jockstraps, we just could not resist. Check our the entire underwear collection at PacificJock.com, including the new additions from McKillop underwear.
This week everyone has been craving the super-stretchy, shiny N2N Galaxy Runner! They look good, but they feel even better. 
Joseph Sayers is hands down the hottest model Rufskin has ever had, and this picture by Rick Day shows you just why!Check out this sizzling video featuring some hot "beach men", and look carefully at the end of the video for a sneak peak of some upcoming Rufskin items. This video just makes me want to put on my tightest and hottest swimsuit and go to the beach.
Rufskin's new Sport Team inspired Tee is here, featuring tight short sleeves, contrast binding, and power mesh back stripe with silkscreen. Just put this shirt on and everyone will want to be your wide receiver! 
There are only 2 days left in our 25% off PacificJock.com re-launch sale, so head on over and take advantage of this. 
Rufskin
