Mundo Unico is here!!

The elegant man of today and tomorrow will always feel the upmost comfort in Unico’s underwear; with pouches that provide support, freedom of movement and emphasis on a great fit. Different choices are presented with pieces showcasing a trendy edge, cool designs, vibrant colors and shimmery fashion proposals that will put a flare in men’s underwear.

Sunday Hunk

Best seller of the week - Dana Travel jeans

Part of Rufskin's collection of " travel Jeans".
Stretch cotton loose fit boot cut, with draw cord waist band, branded rivet and RUFSKIN black label back pocket.
A classic cut for traveling in style and comfort!

Have you thought about opening your own store?

If you have your own business and want to start selling online, then you have to check out BigCommerce.

It is so easy - anyone can quickly and easily create their own online store without any technical experience. Unique features such as Drag & Drop Design Mode make it easy to completely customize the look and layout of your store using just your mouse and With a webkit-based mobile design specifically made to look great on iPhone, iPad, Palm Pre, Blackberry and Andriod devices, your customers can buy from you wherever they are.

Almost Naked in this Bikini

Andrew Christian’s guard suit racing briefs feature a prominent lifeguard safety cross emblem on the left front panel and in large "GUARD" and cross across the back. The front features extra room in front, just where you need it so when you pull them on your package falls naturally into the snuggle pocket to create a truly enjoyable unique wearing experience. The anatomically correct design, virtually eliminates sticking, squashing, re-adjusting, sweating and chafing

Ryan Kesler Illegal Curve Boxerbrief

Vancouver Canucks' own Ryan Kesler has joined the likes of Ovechkin and Crosby when it comes to having a clothing line. Check out the hot new Ryan Kesler underwear, and stay tuned for more from this hot Canuck.

So sexy, so sheer, so Andros !

The sexy sheer Andros underwear by Rufskin is available in black and white, and is one of the hottest selling underwear on our site. Here is some inspiration for you.

Gregg Homme Tuxedo Collection

Another classic novelty item from the Gregg Homme roster is the TUXEDO collection. Made from a totally comfortable fabric with attention to details, its prestigious look is fully accessorized and is ideal for parties, privately entertaining that special someone, or just for laughs.

Hunk of the week

Best seller of the week - University Comp Bikini

The University Comp is a competitive style bikini swimsuit with a N2N screen print on the back side. It is low rise and features a drawstring on the front and contrasting side panels on both sides.

Underwear may affect your mood!

There was a poll published by ShopSmart magazine, from the publisher of Consumer Reports that suggests that the kind of underwear women wear affects their mood. I think this also goes for guys too..when you put on a pair of sexy underwear you always seem to start the day right...and it continues that way all day long..don't you agree?

Joe Snyder video

We love Joe Snyder, the underwear is perfectly designed and as you can see the models are drop dead gorgeous !

Camo is in !

Camo underwear is big right now and the Joe Snyder Exclusive Boxer Brief is a special breed of underwear that showcases a frontal snap pouch, soft and comfortable fabric, and of course the signature Joe Snyder Boxer Brief feel that gives you the option of partial or full exposure.

We love our hockey in Canada and our underwear!

Vancouver Canucks player Ryan Kesler has launched his own line of clothing RK17. What do you guys think of the underwear? Let us know if you like it and we will look at adding it to our great lineup of underwear.

Still time to get $50.00 off your order

You still have time to take advantage of our January promotion, and save $50.00 on orders over $200.00. What better time to buy these HOT new jeans from Rufskin than now?!

Sunday Hunk

Best seller of the week

The Joe Snyder Running Short is the sexiest short on the market. A sleek, tight fit that stretches and gives where you need it, it also has a high leg cut that starts at the waistband

Ballbra - have you tried it, let us know if you like it

This is a unique pair underwear for men, and it has been fairly popular. Let us know if you tried it, and how you liked it.

Workout Video

New JEANS!!!

Two new sexy pairs of jeans have just arrived. The Thompson with its laceup legs, and the sexy motorcycle inspired Nortons.

Runner tights - photo by Rick Day

Silver Runners by Rufskin now available at PacificJock.com. And no, we do not have the pair that was on the model, for sale in case you are wondering.

Expose yourself !

Good Devil does it again! Experience Sheer excitement in the Good Devil Exposer. Cuts include your choice of a jockstrap, boxer, brief and thong – sexiness included in all!

Start the year off with a BANG

Start the year off right with some new clothes - is it time to update your wardrobe? Now is the time, with a great promotion of $50.00 off all orders over $200.00. The sale is valid until january 21, 2011 at midnight !

Sunday Hunk

Best seller of the week

The shiny, velvety Dream Brief by N2N Bodywear is the best selling underwear of the week. Made of 92% Poly and 8% Spandex , it is a fabric like no other, and a pair of underwear you just will not want to take off.

Best Apps to help you keep your resolutions

Here are the a few apps to help you with your New Year's resolutions. Lose It! is a great app to track your calories, nutrients, etc. BillMinder is awesome to keep track of your bills, it has notifications, backup features and it is password protected. 2Do is another great app that helps you stay organized with push notifications, location features, backup settings and much more.

Man Up in the New Year!

Man up in 2011 with the Joe Snyder Man Up Harness that takes enhancement to the next level. This comfortable enhancer underwear holds your entire package bringing it forward and causing the most amazing enhancement known to man.

Jungle Fever photo shoot

Hot video of a photoshoot that includes some great Rufskin clothing. See if you can spot the Rufskin gear among the other great clothing featured in this clip.

Randall Jeans - stunning!!

That is what I call a pair of jeans!! Rick Day definitely knows how to shoot a photo - and make a hot pair of jeans look even hotter ! The Randal jeans are a sleek stretch pant with double coin front pockets, double loops and sexy back pockets.

Sunday Hunk

Behind the scenes with Gregg Homme

Check out this behind the scenes picture of the successful Gregg Homme photo shoots and video clips. And if you have not tried the Gregg Homme commando underwear collection, it is definitely worth checking out.